The DuPage CVB is the DMO for Illinois’ second largest county. R4 works to communicate the unique strengths of DuPage as efforts to capture a greater share of Illinois’ lucrative leisure market intensify.

23,000
Faces of Tourism

38
Communities

1M
Residents

Our stories were featured in:

wgn
abc7
daily herald
simply golf

Expanded media outreach and new communications tactics were implemented to encourage greater collaboration between all stakeholders as the DuPage team works to close the gap on decreasing market share while at the same time increasing revenues to DuPage.

Working with the DuPage team, we implemented a multi-tiered external communications plan to introduce the new brand and re-engage stakeholders to support this essential industry for a healthy economy.

1
DuPage Newsletter
Draft quarterly newsletter for all stakeholders
2
DuPage Media
Identify and pitch relevant media opportunities to raise awareness of DuPage County as a business and leisure travel destination
3
IP Denver
Represent DuPage CVB at key industry trade events, ie IPW
4
DuPage Annual Report
Support development of Annual Meeting of Partnership and Annual Report