In March 2018, Puerto Rico’s first privatized destination marketing organization (DMO) identified its CEO, Brad Dean. We worked with the DMO to revitalize tourism after Hurricane Maria.
189+
Attractions Open
4,000
Restaurants Open
130+
Hotels Open
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Working with the DMO, we delivered a multi-tiered external communications plan to inform stakeholders, including media and customers on the mainland, how the creation of the newly established DMO would positively impact the Island’s economic growth through business and leisure visitation.
1
Developed and implemented external communications plan to inform and educate stakeholders on mainland about new DMO’s goals and evolution
2
Identified and managed video production team to assist with official DMO launch and its effort to change narrative from one of disaster/recovery to open for business
3
Developed and implemented communications strategy for official unveiling of new DMO name at Destinations International Annual Convention in July 2018
4
Led strategy and development for five exclusive news stories/segments with Peter Greenberg, America’s most recognized, honored and respected front-line travel news journalist.
5
Managed first city to Island marketing partnership with NYC & Company in an effort to drive visitation from NYC to Puerto Rico during 2018-2019 holiday travel season