Destinations Hero

R4 worked with Don Welsh, the newly appointed CEO, to develop and execute an internal and external communications strategy to support an organizational restructure and comprehensive rebrand.

12%
Membership Growth

20%
Revenue Growth

95%
Membership Retention

Our stories were featured in:

meeting and conventions
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skift
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Transparent and consistent messaging supported transition from a marketing organization to a trade organization that represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people, and excelling tourism to its highest potential.

Since 2016, R4 has collaborated with the Association on a variety of communications needs, including an organizational restructure, comprehensive rebrand, corporate communications and stakeholder engagement.

1
MC
Developed and implemented internal and external communications plan to support 2016 organizational restructure
2
DI Silhouette
Developed communications assets – digital presentations, weekly newsletter, executive speeches -- essential for engaging with stakeholders
3
Destinations International
Developed and implemented stakeholder communications plan to announce new name – Destinations International
4
DI on stage
Collaborate with host destination and develop remarks for all speakers for Annual Convention