NFL Draft

2015 marked the first year the NFL Draft would be held outside of New York City, and Chicago’s bid to host the Draft was a strategic initiative to help increase overnight visitation.

$6.5M
New Tax Revenue

200K+
Fan Festival Attendance

$114M
Total Media Value

Our Stories Were Featured In:

Chicago Tribune
Dan Patrick Show
WGN Radio

Our strategy focused on driving visitors from key regional markets, generating a great awareness of Chicago as a leisure visitor destination.

During Meghan’s time with Choose Chicago she worked in partnership with the Chicago Sports Commission, Mayor Emanuel’s office and the NFL to ensure Chicago area residents and visitors could experience a three-day, high-profile, nationally televised event, while at the same time giving back to the city’s communities.

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Developed a FREE Fan festival in Grant Park, allowing more fans than ever before to experience the Draft
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Exhibited in Radio Row at SuperBowl XLIX in Phoenix, AZ, and secured Choose Chicago CEO and former Chicago Bears’ players for live televised segments
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Created regional radio promotion with contesting in key markets to increase fan engagement
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Coordinated local media preview of first-ever Fan Festival

       Image credit: Adam Alexander Photography