Why Placemaking is Now Place Marketing

Why Placemaking is Now Place Marketing
by Meghan Risch | October 25, 2018

Resonance Consultancy’s Chris Fair shares the benefits of placemaking and why it should be part of every destination’s strategic plan. He writes:

The term “placemaking” is seemingly everywhere, bandied about by planners and developers as a kind of cure-all for most any development objective. But when properly understood—and implemented—it transcends city planning and marketing silos and spotlights a city like few initiatives can.

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