The New Tourism Lexicon from Destinations International

The New Tourism Lexicon from Destinations International
by Meghan Risch | August 31, 2018

According to Destinations International, if we are going to be successful in changing the narrative surrounding our industry, it starts with a values-based approach. That means talking to stakeholders in a manner that is simple and emotional, and connects their values to your organization.

Destinations International has prepared a policy brief on the new tourism lexicon. According to DI:

Words matter in politics, and those words need to be chosen carefully. If we are going to be successful in changing the narrative surrounding our industry, it starts with a values-based approach. That means talking to stakeholders in a manner that is simple and emotional, and connects their values to your organization.

In this policy brief, we demonstrate why our industry must utilize a new tourism vocabulary to connect with stakeholders in a meaningful way and better illustrate the value of destination organizations.

Read more and download the full policy brief here.