Mike Gamble, CEO of SearchWide Global announced a partnership with Chicago-based R4 Communications Strategies, Inc., a boutique strategic communications firm specializing in the travel and tourism industry.  This new alliance provides SearchWide Global clients with the opportunity to engage a proven industry leader for a variety of communications strategies, including media relations, advocacy and crisis … Read moreSEARCHWIDE GLOBAL PARTNERS WITH R4 COMMUNICATIONS STRATEGIES, INC.

Resonance Consultancy’s Chris Fair shares the benefits of placemaking and why it should be part of every destination’s strategic plan. He writes: The term “placemaking” is seemingly everywhere, bandied about by planners and developers as a kind of cure-all for most any development objective. But when properly understood—and implemented—it transcends city planning and marketing silos … Read moreWhy Placemaking is Now Place Marketing

The U.S. Travel Association recently released a number of new tools to help its members and the industry navigate current challenges and communicate travel’s far-reaching impact on the U.S. economy, American jobs and local communities across the country. This report is the first release in a series of useful research reports under the new “Made … Read moreU.S. Travel Launches New Member Resources

According to Destinations International, if we are going to be successful in changing the narrative surrounding our industry, it starts with a values-based approach. That means talking to stakeholders in a manner that is simple and emotional, and connects their values to your organization. Destinations International has prepared a policy brief on the new tourism … Read moreThe New Tourism Lexicon from Destinations International